GGB Productions is a small local startup company that focuses on creating simple products using modern materials and truthful design philosophies. GGB utilizes the skills and understanding of industrial design and product design to create unique solutions and products. My role in this project was to coordinate and create the branding and website layout for GGB. This role contained a large number of challenges and unique learning opportunities that challenged my problem-solving skills and helped refine my design thinking prosses.
My primary objective for this client was to generate the GGB brand identity and web layouts that will house the company platform, socials, and product lines. Items worked on this case: Branding identity, creating brand collaterals, creating brand guides, Website structure, wireframes, high fidelity website pages, and working with 3D assets from Solid Work files.
Additional Contributors
Alex Odnoralov: Industrial Designer, 3D Product Designer
Timofey Orenchenko: Supervisor, Product Manager
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Branding is the key to containing all the GGB assets and products. My first objective was to create the brand identity and key visual guide to help me with the website’s development. After the completion of the branding, creating the website’s key pages and layouts was next in line for completion. Creating the site system allowed the user to traverse the site's menus without losing a sense of track and focus I designed the layout to follow a segmented block approach for each web element. This created a uniform flow for the user and helped lay out the vital information before them.
The challenge for this project was to create a unique brand identity and website that binds the branding style of GGB into one user-friendly platform. These challenges required the use of creating brand guides, web flows, wireframes, and prototyping the high-fidelity website. This project challenged the use of highly detailed assets in 3D software, and also challenged me to learn to use and overcome to create a successful integration of the products into the website.
Working on this web and branding project bridged the many aspects of design and development. Seeing how each element interacts and creates a sense of unity in the structure creates a sense of successful web experiences. I’ve also had the chance to work with 3D assets and create individual product materials by using 3D software and programs. This opportunity allowed me to step out of my comfort zone and dive deep into 3D development and create a unique and unified brand site and system.
