Bumble We is a design strategy and solution that informs families and communities about the decreasing bee population problem. This system included a branding identity for such ventures and brand collaterals that would bring to light this problem in a fun and engaging way for families. This project aimed to create an inviting and engaging tik that would be used as the primary means to share this information.
This project would require the use of production and editorial work to create a unified kit alongside the brand and system. The use of information had to be appropriate to the audience members for such a concept to be successful. For this branding, I created the systems and brand guide to help aid the creation of the kit's uniform identity.
For this project, I found it crucial to create a creature that can help unite the brand’s mission and the targeted audience of kids ages 4-10. I’ve drawn heavy inspiration from artists like Thomas Herpich, the artist for the show Adventure Time, and his unique character style that brings a warm and adorable sense of personality.
After finding the tone and style for the character, I wanted to use this as a motif for the rest of the brand's identity and style. This adorable bee character became the face of the brand and the central focus of the bee population decline phenomenon.
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Problem Identifier
The bee population has seen a sever decline and rapid vanishing phenomenon. How can this issue be brought into the community space and call families to help the bees?
Primary Questions
How can design both inform and invite a sense of fun interaction through brand and production development?
How can this design system tackle the bee population declining phenomenon?
Stage 1: Sketches and Research
This stage consists of breaking down the problem and beginning to look at ways to implement designed systems into a created production kit.
Information and interaction are the key elements of this design. This way the parents and children can interact and understand the problem.
Box designs and integrated visual elements are the first steps toward creating a unified branding experience catered to helping the bee population decline.
Stage 2: Branding and Content
Branding is an excellent way to use designs and design systems to connect to an environmental problem or cause.
Creating a logo that is both central to the cause and also family/kid-friendly.
Unifying all brand elements into a singular kit will also activate a sense of familiarity.
Stage 3: Unique Integration and Use
This kit, in a critical sense, can also cause harm to the main element it’s trying to help.
Repurpose the monthly kit box into a planter box that helps the local bee population.
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My solution for this project was to create an interactive family kit and brand identity to create a sense of excitement and fun. Developing this approach helped bridge the gap between difficult-to-understand concepts into a fun and engaging space for families to explore and collect. This method also contained support elements that would help local bee farmers and the local communities to cultivate the bee population.
The primary challenge of this project was to understand how to create a familiar branded experience that would work in a physical consumer atmosphere. Since the primary targeted audience was children ages 4-8, my objective was to create a fun and engaging kit to bring about both excitement and a call to action to help the bees.
The production and development of this project was a great way to create a unique and uniform design system that deals with a larger environmental issue. Creating a brand focused on kids and families was difficult, but the process allowed me to explore how branding helps support a cause and still communicates a product experience in the same instance.
